By Staff Reporter
The Department of Social Development has strongly condemned a shocking video circulating on social media that allegedly shows adults encouraging children to consume alcohol on Christmas Day.
The disturbing footage has sparked widespread public outrage and concern, prompting authorities to launch an investigation into the incident.
The Department described the video as deeply troubling and a clear violation of children’s rights and wellbeing.
In a statement, the Department said it is appalled by the behaviour depicted in the video, which shows children drinking alcohol in the presence of adults. It reaffirmed its commitment to ensuring that those responsible for encouraging such harmful behaviour are held accountable.
“The Department is currently investigating the matter and will take the necessary action. We call upon anyone who witnessed this incident or has information regarding where it took place to come forward and report it,” the statement read.
The Department emphasised that while the festive season is meant to be a time of love, rest and renewal, it is also a period marked by increased risks related to excessive alcohol consumption and substance abuse — particularly among children and young people. These risks, it warned, have devastating consequences for individuals, families and communities.
Parents, caregivers and families have been reminded of their responsibility to remain vigilant and protective, ensuring that festive celebrations promote healthy family values, positive role-modelling and safe environments that nurture children and youth.
The Department reiterated its commitment to upholding the Children’s Act (38 of 2005), which seeks to promote and protect the rights of children.
Minister of Social Development, Nokuzola Sisisi Tolashe, urged South Africans to act responsibly during the festive season.
“I urge all South Africans to avoid excessive alcohol use and to say no to drugs during the festive season and beyond. Alcohol and drugs rob families of precious moments, fuel violence, contribute to road fatalities and derail the future of our children and youth,” said the Minister.
Addressing young people directly, the Minister added: “Choose fun, games, sport and quality family time during this festive period — not alcohol or drugs. You are precious and your future matters. Staying sober helps you enjoy the festive season safely.”
Members of the public who need help with alcohol or drug addiction are encouraged to visit their nearest Department of Social Development office or contact the toll-free helpline on 0800 121 314 or SMS 32312. The Department also advises families to ensure that any treatment centre is registered before admitting loved ones.
